5 Simple Tips for Telling Your Story with your LinkedIn Summary
It’s inconceivable to me that so many people continue to ignore that ‘free space’ on LinkedIn called ‘Summary’. When I was interviewed for the John Follis Marketing Show, I claimed that 75% of people are NOT using their LinkedIn profile effectively. Actually, since that aired in June, I think it’s much more than that, especially with the explosive growth it has had since last year. People tend to publish their resume and then they’re done…many more, just create a skeleton and think that’s...
read moreJust What are QR Codes Anyway?
Not too long ago, these square, black and white, computer generated symbols started popping up on billboads and in storefront windows. I thought, what am I supposed to do with this? Well, I’m here to share with you just how powerful these little boxes can be. These boxes are what’s called a QR Code. The QR stands for quick response, and that’s exactly what they can be used for. Basically, with a code generator, you can enter a url, a vCard with your contact info, an email address, even a LinkedIn Profile page and generate a...
read moreAre you Measuring Your Results?
“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: “There are three kinds of lies: lies, damned lies and statistics.”" - Mark Twain’s Own Autobiography: The Chapters from the North American Review Despite the bad rap that statistics get, when it comes to how you’re spending your online dollars these days, you need to check your statistics. When you’re lauching an online marketing...
read moreAre You Paying to be Liked? Was it worth it? Do you even know?
Over 90% of Facebook pages are never seen again after they've been liked. Don't make a 'like' the end goal of your social media strategy.
read moreWho is Your Customer?
Raise your hand if you think that you are your business’ typical customer? Until recently, mine would have been raised too. This, unfortunately is something that we all need to unlearn. Your customer is NOT you and your presence online can’t be about you either. What do you mean, my online presence can’t be about me? Well, let me ask you this, “Are you really that interesting?” If you are a hollywood star or an athlete or the heiress to a hotel empire, then maybe you are. For the rest of us mere mortals, then I...
read moreThe Personal Branding Experience that is LinkedIn
LinkedIn is a personal branding tool for professionals and yet it's not being fully utilized for that. Quick insights into why you should change that.
read moreWhat Does Being Web Present Mean?
Being web present means being visible, being found and being accessible. Are you there yet?
read moreYes, it’s PERSONAL
Personal is what it's all about these days - people buy from people, not brands. Don't mistake what I mean about "personal," I'm not talking about it in the "private" sense. The personal I'm talking about is the opposite of formal and stodgy.
read more
Realities of today – do you get it?
I've come to realize that I've got to stop TALKING...it's the case that I have an over-eager desire to be helpful and be heard - STOP - Listen, Listen, Listen! That is the new reality. Our egos and our pre-programmed way of pitching ourselves before we've even asked a question is starting to get old.
read more
Ana is a well known marketing strategist and social media trainer, and is the face of AMTM Consulting. Her energy and enthusiasm are infectious and she creates a buzz wherever she is.
When she's not tapping away on her MacBook you'll find her checking in, QR scanning, rating, you name it.
Michael is the team's technology strategist. He is laser-focused, super knowledgeable and highly-organized. You could say his cadet years weren't lost on him.
When he's not testing new technologies, he loves to play iPhone games with his two boys in the name of "research."
