Insights into Modern Marketing
Using video to communicate in a more personal way
There is something powerful about video these days – it’s not merely the fact that it’s so much more accessible with handheld devices that look no bigger than a deck of cards. Or that we’ve grown up on it with the rage of all those shows we watched on TV that heralded the act of candid videos. Now, it’s all about being personal. Amy Porterfield is an amazing social media guru who constantly helps me to see the forest through the trees. She’s my role model for video blogging. Today, while perusing her blog,...
read moreLinkedIn for Dummies? I think not…
Part 3 of my LinkedIn series I’ve heard time and time again – “I want to use LinkedIn more, but I just haven’t gotten to it.” I understand, yes, I do. I’m the first to admit that prioritization and time management are not my strong suits. There’s actually a book, LinkedIn for Dummies, but if you’re reading this blog post, you’re not a dummy. If you have a profession, no matter what it is, everyday offers a new chance to be in front of your clients, associates, partners, friends. But, can...
read moreWhat are we networking for?
This segment is a preview to my Part 3 on LinkedIn, stay tuned… Yesterday, I was Skype’d into a Think Big! program seminar put on by my dear fellow AIESECer, Sandy Burton, CEO and Co-Founder of Swiss Avenue Partners. The session was entitled, “Creating More Referrals” and I couldn’t have been more excited. I subscribe to the notion that referrals are more powerful than any other form of traditional sales. Yikes – I’m in sales…I run my own business, so I’m selling myself and selling my...
read moreMaking LinkedIn Tell Your Story
The right way to make LinkedIn tell your story is much simpler than you ever imagined. Just consider the following. For the past year or so, online networking has been my focus, offline networking my occasional luxury. Just recently, I had the great fortune of becoming a member of BNI Chapter 21 in Manhattan. This “networking group on steroids”, as I call it, puts us all in the hot seat every week to perform a 45-second “commercial.” Wow – 45-seconds on who you are and the value you bring to your clients....
read moreHow I Got Started with LinkedIn
I know what you’re thinking. Seeing any LinkedIn activity by your contacts usually signals somebody who’s looking for a job or about to lose their job. If you’re more of an optimist like me, you may perceive those updates as a positive job changing event – a promotion, move to a new company, etc. It’s much more than that – in fact, I’m proof positive. After finding myself with some free time in 2008, I too joined the bandwagon by setting up my LinkedIn profile at a time of a professional life-changing...
read moreHow to Join the Online Social Conversation
Being in marketing during this new media revolution is truly awe-inspiring. I believe that social media (the “social conversation” occurring online) is the future of marketing. There are countless examples popping up everyday, just check out Vitaminwater’s corporate website shift to a Facebook fanpage http://www.facebook.com/vitaminwater. I’m gearing up to produce a seminar on social media and blogging. I read and watch the most amazing programs in preparation, and it’s a critical part of my service offering...
read more5 Steps to Get Started on Social Media
Surprise, surprise – social media is becoming mainstream for business. The great social media success stories David Meerman Scott, Chris Brogan and Seth Godin have shared with us in their books, blogs and videos are getting noticed, it’s making sense. In a new series of survey reports covered on Social Media Examiner, small business owners are growing their investment into social media quickly. So you ask, how do I go about it? Here’s the key…are you ready? It’s an investment. You have to be ready to...
read moreWhy social media is important to your business
If you’re marketing or selling these days, social media is knocking on your door. It may seem overwhelming, it may seem time-consuming, even a bit worrisome. But, in truth, being available on social media for your customers doesn’t have to be a burden, so long as you have goals, a plan and the right tools (I’ll have a roadmap for you in the next post). You have a story to tell. You have a unique value you bring to your customers. You care. If you open the door, you’ll also be more approachable. Facebook,...
read moreAre you prioritizing your time wisely?
If you’ve been wondering what I’ve been up to lately, I’ll tell you > prioritizing the WRONG things for my future success. My most recent completed consulting assignment taught me a life lesson. Give as much attention to my OWN plans as I did for their plans. With no bonafide long term commitment, my priorities were all off. So, as I write this, I realize the 15 tabs open in my browser, the half-heard iTunes U course on QuickTime and the open notebook by my side with a task list so long it needs 3 pages, I’ve got to...
read moreDo you engage YOUR audience?
What does engaging your audience really mean? The more I recognize how important it is to truly engage people, I remember how I’ve been touched by it and how it motivates me. From your corporate perspective, how you relate is critically important. Seth Godin and David Meerman Scott certainly have engaged me as speakers. Their talents at enthralling us, surprising us, and questioning us kept me on the edge of my seat. It’s a wonder Seth pointed out where I was sitting in a room of 300 – maybe because my face told the...
read moreAbout Ana
Ana is a well known marketing strategist and social media trainer, and is the face of AMTM Consulting. Her energy and enthusiasm are infectious and she creates a buzz wherever she is.
When she's not tapping away on her MacBook you'll find her checking in, QR scanning, rating, you name it. Contact Ana
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