Today, there’s been a major shift in how people perceive a business. Have a social media profile but never show up – you’re practically missing in action. Now, we not only expect to be told about great products and services from our friends on Facebook, we won’t buy something until we’ve done a Google search or hire someone until we’ve done a LinkedIn search.
Life as us marketers know it has fundamentally changed. And, that’s a good thing! Better informed, better decision.