Realities of today – do you get it?

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Interestingly, I’ve come to realize that I’ve got to stop TALKING…it’s the case that I have an over-eager desire to be helpful and be heard – STOP - Listen, Listen, Listen! That is the new reality. Our egos and our pre-programmed way of pitching ourselves before we’ve even asked a question is starting to get old.

Here are the new realities of marketing today, it’s about….

• Attraction not Interruption
• Dialogue  not One-Way Communication
• Being Ourselves not Controlling Image
• Making a Connection not Selling
• Being Real not Forced

Does this resonate with you?  Is it the way you’re marketing these days?  Really take a good look at your business’ marketing activities and stop and wonder if it’d attract you. Yes, you!

Gary Vaynerchuk summed this up beautifully today with a single Facebook post:

When will companies and marketers understand that peoples BULLSH*T RADARS are much much much better than they think! enough already!!!

Listen…really listen…your audience is talking….

PS – I must give credit to visionary leaders, Mari Smith and the HubSpot team in Boston for the practical ways of defining marketing today.